Brands, people, trees — survival and regeneration through rites of passage
Brands are profound and complex by nature. They spring from the hearts of everyday people who do something extraordinary: they say Yes to creating something from their heart, mind, and hands and then courageously bring their creation to the world.
Like their people, brands are deep and wide. They possess multi-dimensions: stories, voices, feelings, truths, sensitivities, superpowers, preferences, and personalities. They develop and evolve in constant interrelationship with the past, present, and future. The auspicious origins and profound complexities of brands imbue them with a superpower. It is that power I work with clients to discover, honor, illuminate, and amplify in my work.
The past few years whipped up a wild and arduous human ride. We’ve been doing the work of hyper-adaptation in response to unprecedented challenges and threats: a fatal shape-shifting virus, societal ruptures, climate volatilities, inequalities and oppression laid bare, and real-time digital footage that repeatedly imprints on our hearts and minds.
I try to leave space for gratitude amidst it all, knowing that as hard as this time has been and how high the recovery climb may look, I’m one of the lucky ones to be here for it. Still, the effects have been intense and dramatic. Ongoing stress…
